what we do | experts in category management

Clear direction on where to focus and what to stop doing.

Find where category growth is most likely to come from, so resources are directed at the opportunities that matter most. 

Build a clear data-led growth strategy that shines a spotlight on your ideal consumer, and brings long term behaviour change. 

Confidence in high-stakes retail decisions.
 

Be clear on your objectives, and go into Range Review conversations with data led insights and a highly professional presentation. 

With the right preparation and a strong Category strategy, we'll help you vastly improve your outcomes. 

A range that makes sense on shelf and in the P&L.

Pressure-test pack sizes, formats and price tiers to ensure your range is easy to shop, commercially viable, and fit for the category role it plays.

Unlock pack size gaps and pricing strategies that have a direct impact on the bottom line.