category management | commercial consulting & advisory
category management | commercial consulting & advisory
Real growth happens when your commercial strategy, pricing, category positioning and shopper activation are working together.
That’s where we come in.
At Find the Growth, we help consumer brands unlock the next stage of growth through category-led strategy, revenue growth management and smarter commercial decision making.
If you’re making big decisions about pricing, pack formats, innovation or how to win more space in store, we’ll bring the data, structure and insight to help you move forward with confidence.
Your marketing team is building brand awareness. Your sales team is trying to win retailer support.
But the two strategies don’t quite connect.
Buyers want you to think beyond the next promotion or product launch.
They want to see a brand evolution, not a one product wonder.
You’re launching new products, but they’re not gaining traction.
Retailers back innovation that clearly drives category growth.
You're presenting the same products at Range Reviews that everyone else is.
Incremental flavours.
Minor packaging tweaks.
But retailers are looking for clear growth opportunities, not just more SKUs.
Pricing is set instinctively rather than strategically and your pack sizes are the same for all Channels.
You know you're missing easy growth opportunities but you don't know how to find them and size them.
Your website says one thing.
Your in-store display says another.
Your social media tells a third story.
Your team seems confused, and it's showing in your sales results.
BOOK A FREE 30 MINUTE CALL WITH TANYA
I've spent more than 20 years helping Australian consumer brands figure out where their growth is hiding.
My career started as an analyst and grew into senior category and shopper roles at PepsiCo, Blackmores and CUB. I also spent time on the retailer side as a buyer within the Wesfarmers group, which was honestly one of the best things I ever did.
The thing I kept learning, over and over, is that data doesn't win decisions. Stories do. Specifically, the kind of story where one sharp insight does all the heavy lifting and the decision feels obvious by the end.
A few years ago I put that theory to the test by leaving corporate life to build my own brand - Inspirational Tea Co.
I grew this into a national gifting brand sold online and through specialty retailers.
Turns out, running your own brand is a fantastic way to deeply understand every mistake a founder can make. I found them all.
That experience changed how I think about commercial strategy. Not just the corporate version, but the real-world version where budgets are tight and every decision counts.
Today through Find the Growth, I help brands cut through the noise, identify the right opportunities and build commercial strategies that actually move things forward.
Because more isn't the answer. Better usually is.
Find the Growth
2/194 Varsity Parade, Varsity Lakes QLD, Australia
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