Most Founders Pitch their Product.

"As someone new to the industry and with limited FMCG experience, I worked with Tanya to help me communicate my business in the strongest possible way to potential buyers and retailers.

Tanya turned my concepts into a clear, compelling opportunity and product solution, expressed in the language buyers and the industry respond to. Along the way, she provided practical industry advice, shared valuable buyer insights, and highlighted the aspects that matter most in conversations with retailers.

As a result, I now have much greater clarity and confidence in how I approach these discussions. Since working with Tanya, I’ve landed several additional accounts, which I can confidently attribute to the clearer, more buyer-focused messaging we developed together.

I’d highly recommend Tanya to any founder looking to sharpen how they position and communicate their business and brand.  Tanya's experience not just as category buyer but also as business owner made a real difference for me and my business; it saved time, reduced second-guessing, and gave me confidence in the direction I was taking."

Michaela de Maaijer | Founder - Little Eaters