category management | commercial consulting & advisory

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    • What We Do
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    • Pitch Template
Find the Growth website
  • Home
  • What We Do
  • Get Ranged
  • Stay Ranged
  • GROW
  • Pitch Template

Build the kind of Pitch Buyers actually say Yes to

A 6-week Accelerator for Founders who want to pitch to Retailers with the compelling, data-led sell story that Buyers expect to see.

  • Build a professional Retailer Pitch Deck
  • Identify your true Category Growth Opportunity
  • Walk into Buyer meetings confident and prepared

Apply Now

You've Built a Great Product, but getting ranged is a different game.

Many founders believe if their product is good enough, retailers will say yes.


But buyers aren't asking:

“Is this a great brand?”


They’re asking:

  • Will it grow my category?
  • Does it deserve shelf space?
  • Can this supplier execute?


This is why so many great products never make it onto shelf.


Not because the product isn’t good. Because the pitch isn’t commercially compelling.

Meet your Pitch Perfect Guide

Hi I'm Tanya Boots. I've worn three hats in my 20 years of experience in Category Management. 


I've been a Category Manager for major global consumer brands. 

I've been a Buyer.

I've been the Founder of an ecommerce tea business. 


I help founders turn their product into a commercially compelling retail opportunity.


More About Me

Brands I've worked with and for

join my get ranged accelerator

You'll Walk Away With:

  • A buyer-ready pitch deck
  • A clearly articulated Category Growth Opportunity
  • A data-led sales hook
  • A Retailer Activation plan
  • A targeted buyer contact list and pitch outreach plan to start securing meetings
  • Objection handling preparation
  • Confidence walking into buyer meetings

Private Coaching & Advisory. Real results. Confidence and Clarity. Start Now.

Private Coaching & Advisory. Real results. Confidence and Clarity. Start Now.

Private Coaching & Advisory. Real results. Confidence and Clarity. Start Now.

Private Coaching & Advisory. Real results. Confidence and Clarity. Start Now.

Private Coaching & Advisory. Real results. Confidence and Clarity. Start Now.

Private Coaching & Advisory. Real results. Confidence and Clarity. Start Now.

APPLY NOW

This is for you if:

✔ You have a product already selling somewhere

✔ You want to pitch major retailers

✔ You’re not sure what buyers actually care about

✔ Your pitch deck currently talks too much about your brand story

✔ You want to approach retailers professionally


It’s not for:

✖ Idea & startup stage brands

✖ Brands not ready to scale

I'm ready to join

The Get Ranged Framework

A RETAIL READINESS AND CATEGORY ADVISORY PROGRAM


Week 1 – Retail Reality

Understand how buyers think and how ranging decisions are made.

Introduction to Retail Ranging

Get to know your business and ranging objectives

Customer Avatar Deep Dive & Channel Strategy

Product Pitch Program Steps 1 & 2 -  Ranging Objectives & Customer Avatar


Week 2 – Category Opportunity

Product Pitch Program: Steps 3 & 4 -Unlocking the Category Opportunity


Week 3 – Your Sales Hook

Product Pitch Program: Steps 5 & 6 - How Your Product will unlock the Category Opportunity


Week 4 – Building the Sell Story

Product Pitch Program: Steps 7 & 8 - Finalising Your Product Pitch

Retail Activation/Shopper Marketing Plan


Week 5 – Buyer-Ready Execution

Supply readiness, scalability, activation plans.

Commercial Readiness Checklist

Who is your Buyer? Buyer Psychology

Get Noticed Plan


Week 6 – Pitch Rehearsal

Refine and present your pitch with feedback and objection handling.

Execution Plan & Next Steps


Get Started

It's just you and me. No waiting in line for questions. No filtering responses.

Discover What Our Clients Love

the nitty gritty

Program Format

Program Investment

Program Investment

6 week program*


 Weekly recorded 90-minute Zoom calls with Tanya Boots


Team members welcome


Live coaching and feedback


WhatsApp chat for out of session questions


*I can be flexible on extending the 6 weeks

Program Investment

Program Investment

Program Investment

$1000 per week (x 6 instalments)


OR one payment of $5,400 + GST


Funding Support -  this is a Retail Readiness & Category Growth Advisory Program, so you may be eligible for State or National funding. Ask me how



Why this Accelerator is Unique:

It's Commercial.

Most Accelerator programmes focus on brand building.  This one focuses on commercial credibility. It’s built on the exact frameworks used inside major FMCG companies when pitching retailers.


It's Personalised.

This is not a group membership. They can be great, but not when you need the level of Commercial depth for a major retailer pitch. I work with you one on one in 90 minute Zoom calls over six weeks. You'll also have access to me in WhatsApp for questions that come up between our calls. I'll be your Accountability Partner to keep things moving.


I'm a three-hatted Guide. 

20+ years FMCG experience

Former Head of Category & Shopper Marketing

Category Buyer

Founder of Inspirational Tea Co.


You can start immediately.

No waiting for the next group cohort. If I have capacity, we can start straight away. 


No recurring Broker fees

Learn all you need to know, or train up a team member

Re-use the templates for next time OR

Come back to me when you have a Range Review.


Apply Now

hi, i'm tanya

Let's get you started on your Product Pitch

Yeah, nah, I want you to write it for me

DONE FOR YOU PRODUCT PITCH PRESENTATION

TRUST AN EXPERT

You're busy, you want an expert, and this is not what you need to be spending your time on. 


Let me create a compelling Product Pitch for you, bespoke to your Category, your Product and your ideal Customer. 


I'll do the research, create a story and transfer it into the template. We'll work together to refine and optimise the presentation. 


Prices start at $5,000, depending on the level of detail you need. 


Lock in a FREE Discovery Call or drop me a line below. 

Got Questions? Book a Free Clarity Call

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