category management | commercial consulting & advisory

A 6-week Accelerator for Founders who want to pitch to Retailers with the compelling, data-led sell story that Buyers expect to see.
Many founders believe if their product is good enough, retailers will say yes.
But buyers aren't asking:
“Is this a great brand?”
They’re asking:
This is why so many great products never make it onto shelf.
Not because the product isn’t good. Because the pitch isn’t commercially compelling.

Hi I'm Tanya Boots. I've worn three hats in my 20 years of experience in Category Management.
I've been a Category Manager for major global consumer brands.
I've been a Buyer.
I've been the Founder of an ecommerce tea business.
I help founders turn their product into a commercially compelling retail opportunity.








✔ You have a product already selling somewhere
✔ You want to pitch major retailers
✔ You’re not sure what buyers actually care about
✔ Your pitch deck currently talks too much about your brand story
✔ You want to approach retailers professionally
It’s not for:
✖ Idea & startup stage brands
✖ Brands not ready to scale
A RETAIL READINESS AND CATEGORY ADVISORY PROGRAM
Week 1 – Retail Reality
Understand how buyers think and how ranging decisions are made.
Introduction to Retail Ranging
Get to know your business and ranging objectives
Customer Avatar Deep Dive & Channel Strategy
Product Pitch Program Steps 1 & 2 - Ranging Objectives & Customer Avatar
Week 2 – Category Opportunity
Product Pitch Program: Steps 3 & 4 -Unlocking the Category Opportunity
Week 3 – Your Sales Hook
Product Pitch Program: Steps 5 & 6 - How Your Product will unlock the Category Opportunity
Week 4 – Building the Sell Story
Product Pitch Program: Steps 7 & 8 - Finalising Your Product Pitch
Retail Activation/Shopper Marketing Plan
Week 5 – Buyer-Ready Execution
Supply readiness, scalability, activation plans.
Commercial Readiness Checklist
Who is your Buyer? Buyer Psychology
Get Noticed Plan
Week 6 – Pitch Rehearsal
Refine and present your pitch with feedback and objection handling.
Execution Plan & Next Steps
6 week program*
Weekly recorded 90-minute Zoom calls with Tanya Boots
Team members welcome
Live coaching and feedback
WhatsApp chat for out of session questions
*I can be flexible on extending the 6 weeks
$1000 per week (x 6 instalments)
OR one payment of $5,400 + GST
Funding Support - this is a Retail Readiness & Category Growth Advisory Program, so you may be eligible for State or National funding. Ask me how
It's Commercial.
Most Accelerator programmes focus on brand building. This one focuses on commercial credibility. It’s built on the exact frameworks used inside major FMCG companies when pitching retailers.
It's Personalised.
This is not a group membership. They can be great, but not when you need the level of Commercial depth for a major retailer pitch. I work with you one on one in 90 minute Zoom calls over six weeks. You'll also have access to me in WhatsApp for questions that come up between our calls. I'll be your Accountability Partner to keep things moving.
I'm a three-hatted Guide.
20+ years FMCG experience
Former Head of Category & Shopper Marketing
Category Buyer
Founder of Inspirational Tea Co.
You can start immediately.
No waiting for the next group cohort. If I have capacity, we can start straight away.
No recurring Broker fees
Learn all you need to know, or train up a team member
Re-use the templates for next time OR
Come back to me when you have a Range Review.
Let's get you started on your Product Pitch
You're busy, you want an expert, and this is not what you need to be spending your time on.
Let me create a compelling Product Pitch for you, bespoke to your Category, your Product and your ideal Customer.
I'll do the research, create a story and transfer it into the template. We'll work together to refine and optimise the presentation.
Prices start at $5,000, depending on the level of detail you need.
Lock in a FREE Discovery Call or drop me a line below.

2/194 Varsity Parade, Varsity Lakes QLD, Australia
Find the Growth
2/194 Varsity Parade, Varsity Lakes QLD, Australia
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