category management | commercial consulting & advisory
Most Founders Pitch their Product.
BUYERS WANT TO HEAR ABOUT THEIR CATEGORY
Here's how to give them what they're actually looking for - with a pitch that's built the way Category Managers think.
YOUR GUIDE
I've been the Category Manager, the Buyer, and the Founder.
For 20 years I worked inside major FMCG companies - leading category strategy and shopper marketing for brands already on shelf. Then I became a Buyer. Then I started my own product business and had to pitch retailers myself.
That's the perspective I bring to your pitch. I know what a Category Manager puts in a ranging
