We offer specialized category management advisory services, including consulting and training focused on category reviews for FMCG products. Our expertise helps retail buyers enhance their product pitch strategies.

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category led

Product Pitch Templates That Convert

Product Pitch Templates That ConvertProduct Pitch Templates That ConvertProduct Pitch Templates That Convert

A successful category growth strategy hinges on effective category management, range optimisation, and commercial clarity, essential for a thorough category review in the FMCG sector. This approach not only enhances the product pitch to retail buyers but also maximizes overall market performance.

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finding growth shouldn't feel like guesswork

You're running a challenger FMCG brand, and the stakes are high. Range extensions feel risky, and innovation can be expensive. Retail conversations tend to be transactional, leaving you without the strategic influence you need with your retail buyer. You might be uncertain about where to allocate your valuable resources. 


Find the Growth exists to provide category management insights that bring clarity to your decisions. We leverage data, insights, and our extensive category review experience to help you make informed strategic choices, ensuring your products remain on shelves and accessible to consumers.

Book a Free call

meet tanya, ex category manager and retail buyer

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Hi, I'm Tanya Boots

After spending over twenty years working in category management for global FMCG companies, I understand how crucial a solid commercial strategy is for driving business growth. 


I'm not referring to short-term promotionally driven revenue bursts but rather to real consumer behavior change that is both sustainable and profitable. 


I can teach you how to leverage data to identify gaps and opportunities in your category review, allowing you to prioritize the right ones effectively. 


Additionally, I can assist you in achieving better range review results and building genuine influence with your retail partners, including retail buyers. 


As the former founder of Inspirational Tea Co., I recognize the challenges of tight resources and the necessity of getting results. 


Let me help you get your products on more shelves, at better margins, and in the path of more customers through a compelling product pitch.

Book a 30 Minute Free Call

i'm Proud to Have worked with these inspiring brands

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free download: How to get ranged in a major retailer

Share your email address here, and we will send you a link to our Beginner's Guide, which includes insights on category management, tips for a successful product pitch, and advice on conducting a category review for FMCG products to help retail buyers make informed decisions.

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How can we help you?

Get in touch to find out how we can collaborate on category management, enhance our category review processes, and create a compelling product pitch for the retail buyer in the FMCG sector.

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