category management | commercial consulting & advisory
finding growth shouldn't feel like guesswork
You're running a Consumer Goods Brand and the stakes are high. Range extensions feel risky and innovation is expensive. Retail conversations are transactional, leaving you without the strategic influence you need with your retail partners. You're uncertain about where to allocate your valuable resources.
Find the Growth exists to provide category management insights that bring clarity to your decisions. We leverage data, insights, and our extensive category review experience to help you make informed strategic choices, ensuring you have the right product in the right place at the right price.
If you can't afford to wing it when it comes to growth, work with us.
meet tanya, ex category manager and retail buyer
Hi, I'm Tanya Boots
After spending over twenty years working in category management for global FMCG companies, I understand how crucial a solid commercial strategy is for driving business growth.
I'm not referring to short-term promotionally driven revenue bursts but rather to real consumer behavior change that is both sustainable and profitable.
I can teach you how to leverage data to identify gaps and opportunities in your category review, allowing you to prioritize the right ones effectively.
Additionally, I can assist you in achieving better range review results and building genuine influence with your retail partners, including retail buyers.
As the former founder of Inspirational Tea Co., I recognize the challenges of tight resources and the necessity of getting results.
Let me help you get your products on more shelves, at better margins, and in the path of more customers through a compelling product pitch.
