About Find the Growth

I'm on a mission to help challenger brands get ranged, stay ranged and grow sustainably. 

So more great brands make it onto shelves and stay there.  

For over two decades I worked in FMCG Category Management, responsible for growing multimillion-dollar categories inside major retailers. I learned how buyers think, what drives their decisions, and what makes a product commercially viable.

But it wasn’t until I became a founder myself that I truly understood the other side.

Building Inspirational Tea Co. gave me first-hand experience of pitching, negotiating, forecasting, funding stock and fighting for shelf space. I felt the risk. I worked within real constraints. I stopped talking theory and started living it.

That dual perspective of buyer and founder shapes everything I do.

I now work with challenger brands who are ready to grow up commercially. I teach them how to identify real category opportunities, build persuasive pitch decks and create strategies that drive profitable, sustainable growth.

Not guesswork. Not hope. Data-led strategy and a clear path.