Range reviews shape your future on shelf. lead with strategy, not stress

We're here to give you the structure, strategy and confidence of a category team

Range reviews can feel like uncharted territory. You know the stakes are high, but you’re not always sure what’s expected of you or how to present your range in a way that goes beyond sales numbers.

Without a clear strategy, it’s easy to feel exposed, reactive, or at the mercy of decisions you don’t fully control.

We exist to change that.

does any of this sound familiar?

You feel exposed

A range review is coming up, but you’re not sure what the buyer actually expects

You don’t have scan data or a category team to lean on

The stakes are high

Your products are on a D-List and your business will struggle without their volume

You’ve invested in innovation without knowing if it will get ranged

You need a strategy

You know your products aren’t the top sellers, and you're worried that's all that will matter

You feel like you should have a strategy… but no one has ever shown you how

WHAT ACTUALLY MAKES A DIFFERENCE IN A RANGE REVIEW?

Range Reviews aren’t won by having the biggest brand or the largest number of products. They’re won by how well you show up with a plan that helps the Buyer grow the category, not just defend your own sales.

That means knowing each SKU’s role in the category, understanding where choice, profit and space really matter, and showing why your range deserves attention.

When you bring that clarity and strategy, you create options in the Review. Without it, the conversation inevitably boils down to one thing: sales history alone

Is Your Range Review Presentation The Best it Can Be?

There's eight essential components of a compelling Range Review Presentation. How does yours stack up?

use our checklist

We exist to make life easier for challenger brands.

grocery ~ p&C ~ pharmacy ~ liquor

Our advice is fast, commercial and solutions focused

Fixed Scope, Fixed Price

No retainers. No surprises. Every offer has a clearly defined scope and price, so you know exactly what you’re getting.

Stay in control from start to finish.

Only What You Need

Fixed Scope, Fixed Price

We focus on what actually moves the needle in a Range Review. no filler, no over-engineering.

We get to the point minus the fluff (your Buyer will thank you)

Buyer-Ready

Fixed Scope, Fixed Price

Agile, Like You

Everything we build is designed for how buyers think and make decisions, so you’re speaking their language, not presenting brand stories that miss the point.

Agile, Like You

Re-usable Templates

Agile, Like You

We understand challenger brands. You move fast, work with constraints, and need practical strategies.

Smaller brands have many advantages, we'll help you spotlight them.

Re-usable Templates

Our frameworks and templates are designed to be reused and adapted, so each range review gets easier, faster and more strategic over time.

We work to build your Team's skills.

Insider Tips

Re-usable Templates

We share the same category strategies and approaches used by major FMCG brands.

Just on a smaller scale, tailored for your resources.

choose your range review support package

RANGE REVIEW SUPPORT - DESIGNED TO MEET YOU WHERE YOU ARE

RANGE REVIEW READY PRO KIT

RANGE REVIEW READY THE WORKS

RANGE REVIEW READY WORKSHOP

DO IT YOURSELF

Create your own Range Review presentation with our comprehensive set of templates and training videos.

Who is it for?

Founders who know a range review is coming, feel exposed, and don’t know where to start , but aren’t ready to talk to a consultant yet.

What's included?

Range Review Presentation Skeleton (buyer-ready, with video instructions)
Range Review Spreadsheet (with examples + video instructions)
Deletion Strategy Guide (with retention strategies)
Range Review Planning Guide

Coming Soon - Subscribe

RANGE REVIEW READY WORKSHOP

RANGE REVIEW READY THE WORKS

RANGE REVIEW READY WORKSHOP

DONE WITH YOU

Work 1:1 with Tanya to create a Range Review Presentation, including:

A clear objective for the Review and a Plan to achieve it
Defined Category Roles
Data-led, insight driven Category Growth Levers
A defend / fix / trade / delete plan

Who is it for?

Consumer Goods suppliers who have real revenue at stake, want expert input but don’t want to pay ongoing broker fees.

What's included?

1-2 hour Zoom call to define objectives and gather data
One structured 2-3 hour facilitated Zoom workshop*
Range Review Ready Pro Kit

*requires pre-work prepared by the Client

Optional extras:

- In person facilitated workshop

- Preparation of final Range Review Presentation

- Tanya to present at Range Review Buyer Meeting

Book A Call

RANGE REVIEW READY THE WORKS

DONE FOR YOU

A one Category, one Retailer Range Review Presentation with supporting data. Professional, strategic and in the language a Buyer expects.

Who is it for?

Founders who have the strategy but
need help articulating it
Business managers with limited resources and a high risk Review coming up.

What's included?

2 x 1 hour Zoom calls to define objectives and gather data
Final Range Review Presentation including one round of revisions
1 hour Zoom call presentation walk through including tips on how to present it.
Range Review Ready Pro Kit

Optional extras:

- In person facilitated workshop

- Tanya to present at Range Review Buyer Meeting

Book a Call

can't decide? talk to us about the right range review package for you.

Find the Growth

Range reviews shape your future on shelf. lead with strategy, not stress

We're here to give you the structure, strategy and confidence of a category team

does any of this sound familiar?

You feel exposed

The stakes are high

You need a strategy

WHAT ACTUALLY MAKES A DIFFERENCE IN A RANGE REVIEW?

Is Your Range Review Presentation The Best it Can Be?

We exist to make life easier for challenger brands.

grocery ~ p&C ~ pharmacy ~ liquor

Our advice is fast, commercial and solutions focused

Fixed Scope, Fixed Price

Fixed Scope, Fixed Price

Fixed Scope, Fixed Price

Only What You Need

Fixed Scope, Fixed Price

Fixed Scope, Fixed Price

Buyer-Ready

Fixed Scope, Fixed Price

Agile, Like You

Agile, Like You

Re-usable Templates

Agile, Like You

Re-usable Templates

Re-usable Templates

Re-usable Templates

Insider Tips

Re-usable Templates

Re-usable Templates

choose your range review support package

RANGE REVIEW SUPPORT - DESIGNED TO MEET YOU WHERE YOU ARE

RANGE REVIEW READY PRO KIT

RANGE REVIEW READY THE WORKS

RANGE REVIEW READY WORKSHOP

RANGE REVIEW READY WORKSHOP

RANGE REVIEW READY THE WORKS

RANGE REVIEW READY WORKSHOP

RANGE REVIEW READY THE WORKS

RANGE REVIEW READY THE WORKS

RANGE REVIEW READY THE WORKS

can't decide? talk to us about the right range review package for you.

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