category management advisory | consulting | training
category led
growth advisory for fmcg brands
Category growth strategy, range optimisation and commercial clarity.
finding growth shouldn't feel like guesswork
You're running a challenger FMCG brand, and the stakes are high. Range extensions feel risky. Innovation is expensive. Retail conversations are transactional and you don't seem to have any strategic influence with your Buyer. You're not really sure where you should be spending your precious resources.
Find the Growth exists to bring category-led clarity to those decisions. We use data, insights and Category Management experience to help you make strategic choices, and keep your products on shelves and in the path of consumers.
meet tanya, ex category manager and retail buyer
Hi, I'm Tanya Boots
After spending over twenty years working in Category Management for global FMCG companies, I know how important good Commercial strategy is for driving business growth.
I'm not talking about short term promotionally driven revenue bursts but real consumer behaviour change that is both sustainable and profitable.
I can teach you how to use data to spot gaps and opportunities, and then choose the right ones to prioritise.
I can help you get better Range Review results, and build real influence with your retail partners.
As the former founder of Inspirational Tea Co., I understand tight resources and the need to get results.
Let me help you get your products on more shelves, at better margins, in the path of more customers.