writing a compelling product pitch
You can compete with the big brands.
Have you ever wondered why there are so many brands from big global giants on the shelves of major retailers?
They're not even the most innovative or sustainable products, but they consistently hold prime position on valuable shelf real estate.
Why?
Because they have existing relationships the retailer, and their new innovation product pitch is written by a highly skilled Category Manager. It contains all the information that the Buyer needs to make a decision, including data and insights.
If you want to compete with the big brands, then you need to have the same quality of product pitch.
The good news? It's not that hard, you just need to know what to include and how to structure it.
I've created an 8-step process and a template that's easy to follow and ensures that you include all the information your Buyer is looking for in a product pitch.
I want to help you get your product on that shelf.
meet tanya, ex category manager and retail buyer
Hi, I'm Tanya Boots
After spending over twenty years working in global FMCG companies, I left to start my own small business, and entered a whole new world.
What I saw was lots of hard working people chasing the wrong opportunities, because they didn't have the skills or time to find and prioritise the right ones.
I can teach you how to use data to spot patterns and opportunities, and then choose the right ones to prioritise.
It's a little bit of science and a little bit of art, and it will help you reach your growth targets a whole lot quicker.